Quick wins to improve your site structure

Quick wins to improve your site structure

1 Update your internal linking structure Writing an article about a topic often leads to inspiration to write an article about a similar topic. You should try to optimize for a slightly different focus keyword and link these posts internally. Every time you write a post, you should think about similar posts you have written and link to these. 2 Evaluate your sections At your homepage you normally [...]
Why is quality content important?

Why is quality content important?

Content writing requires some of your creative writing skills. And let’s be honest, many blogs are hardly readable and not at all informative, entertaining or inspiring. We don’t all have to be Hemingways. But you should make an effort to write some nice work. Why? In this chapter, we will give you four reasons why the content on your website should be well written and nicely structured. 1 People [...]
How to add structure in your article

How to add structure in your article

Set up your structure Before you begin with setting up your structure, you should have a clear formulation of the central question you would like to answer in your text. We would advise you to put this answer (the message of your text) in the first paragraph of your text. One way or another, you should introduce the message of your text within the first few sentences. Introducing the most important [...]
Differences between web texts and ‘normal’ texts

Differences between web texts and ‘normal’ texts

Writing for the web is a bit different than writing for print. And at the same time, it is pretty much the same. In both cases, you need to arouse, persuade or entertain your audience to keep them reading. Because web texts are often read from a screen and people have much more incentives to stop reading (clicking on other links etc.), demands on your writing skills are very high. You should limit [...]
Quick wins to improve your site structure

Quick wins to improve your site structure

Changing the entire structure of your website can be a bit overwhelming and rigorous for some of you. But if your website is alive and you add content on a regular basis, the structure of your website will automatically change.For instance, some time ago, we started writing about keyword research at yoast.com. Our content about keyword research thus grew rather rapidly. Such a change in content asks [...]
3 Google your proposed focus keyword!

3 Google your proposed focus keyword!

Apart from knowing which search terms are actually used by people, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to search for your proposed (sets of) keywords on Google yourself. Take the time to look at the first two result pages. [...]
Keyword research and keyword strategy

Keyword research and keyword strategy

Keyword research is the activity you undertake in order to come up with an extensive list of keywords you would like to rank for. Your keyword strategy is a bit broader than just that. It can be defined as all the decisions you make on the base of your keyword research. What keywords do you want to rank for? How many? And what is your long term plan? Will you aim at the same keywords, or will you start [...]
Making a list of keywords

Making a list of keywords

With your mission in mind, you should try to get into the heads of your potential buyers. What will these people be looking for? What kind of search terms could they be using while looking for your amazing service or product? Ask yourself these questions and write down as many answers as you possibly can. If your mission is clear, you will have a rather clear image of your niche and your unique selling [...]
How to execute your own keyword research

How to execute your own keyword research

Step 1: What is your mission? Before starting anything, you will have to think about your mission. You have to think about questions like: who are you and what is your website about? What makes it special? And what promise do you make on your website? A lot of people can’t answer these questions effectively at first. So take your time. Once you are able to answer these questions in detail, you have [...]
The importance of keyword research

The importance of keyword research

What is keyword research? Keyword research can be defined as the activity you undertake in order to come up with an extensive list of keywords you would like to rank for. Keyword strategy can be defined as all the decisions you make on the base of that keyword research. Keyword research is the basis of all search marketing. It starts with explaining what you do in the language your audience uses. [...]
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