on November 25, 2015 ·
High ranking in organic search results
Search Engine Optimization (SEO) is the profession that attempts to optimize sites to make them appear in a high position in the organic
search results. In order to do so, SEO tries to fit a website to Google’s algorithm. Although Google’s algorithm remains secret, almost a
decade of experience in SEO has resulted in a pretty good idea about the important [...]
on November 16, 2015 ·
How does Google find your site?
Search engines like Google follow links. They follow links from one web page to another web page. A search engine like Google consists
of a crawler, an index and an algorithm. A crawler follows the links on the web. It goes around the internet 24 / 7 and saves the HTMLversion
of a page in a gigantic database, called the index. This index is updated if Google has come [...]
on September 13, 2015 ·
As you no doubt realize, the Google search engine is potentially a very large source
of traffic for your blog. It’s a free traffic source, which makes it even more appealing.
The problem with SEO is the rules
constantly change, because search
engines are always trying to improve
the quality of the results they deliver.
There’s a reason why the previous
chapter focused entirely on content production…
on September 2, 2015 ·
There is one area more than any other you need to focus on to enhance the likelihood that your blog content will attract traffic: Headlines.
The headline is the first part of your blog article that a person reads, which acts as
the gatekeeper, responsible for whether the visitor continues on and reads the entire
article, or at least scans it, or scurries off looking for more entertaining subject matter.
on August 26, 2015 ·
Each blog article you write has a Permalink. A permalink is the URL or web address that article resides at. You can control the words added on to the end of your domain name to specify the unique location of each article.
For example my About Page is at: http://www.learnseotricks.com/about-the-author/
This is important because the keywords you use in the permalink are relevant for what keywords that [...]
on August 18, 2015 ·
The title of each article is the most important factor determining how many people will read it. Why?
It’s the headline people see on your blog and click to read the article.
It’s the headline that will appear in Google search results.
It’s the headline that will appear on social media when your content is shared.
The keywords you use in your titles are the number one factor [...]
on August 11, 2015 ·
Here’s a question every new blogger asks…
How do I get my blog into Google?
Google finds new webpages by crawling the internet using little robot computer programs called “bots”. The bots job is to index all the content on the internet, and it does this by following links.
So the simple answer is – Get a link to your blog from another site.
To get the Google bots to discover your blog, you [...]
on August 5, 2015 ·
Pagerank was just the start of a process of refinement that has continued and still continues today.
Today Google and other sophisticated search engines rely on a combination of variables that constantly evolve. Here are just some of them –
1. Incoming links to your site and how you get them.
2. The relevancy (to your site’s subject matter) of the pages linking to you.
3. The PageRank authority [...]
on July 5, 2015 ·
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on June 21, 2015 ·
10. And in conclusion..
Well that’s the end of my ‘How to buy SEO‘ guide, I hope you’ve found it useful! At the end of the day you should work with a marketing company that you feel comfortable with and are happy to trust with the reputation of your business.
After all, the work they do will result in how your brand is perceived online by millions of people.
If you think [...]